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Let’s talk programmatic: Marketer spotlight – Maria Juan
Ever meet a digital movement artist before? Meet Maria Juan. She’s a social strategist at OrganikSEO and a professionally trained dancer who has always had a passion for the digital side of the arts....
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Let’s talk programmatic: Marketer spotlight – Chris Smutny
Chris has an adventurous spirit. He loves the vibrancy of people and culture interacting together as he sees every day in San Francisco. Walking down the streets, meeting experience after experience,...
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Let’s talk programmatic: Marketer spotlight – Jennifer Radke
Jennifer Radke is proof that it is never too late to reinvent yourself. After over 15 years in higher education obtaining various senior leadership titles, such as the regional vice president of...
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If you give a bot a cookie…
By: Reid Tatoris The advertising world treats cookies like currency. Navigant Economics found that advertisers were willing to pay 3x more per impression for cookie-driven ads versus ads without...
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5 trends in TV for 2016
By: Sandro Catanzaro, DataXu Co-Founder Here Sandro Catanzaro offers his predictions for programmatic TV for 2016. He paints an optimistic picture, noting that historically resistant parties like...
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Publishers’ New Lifeblood in the Age of Programmatic Ad Buying
By: Katie Risch There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad buying is devaluing and commoditizing our lifeblood...
View ArticleMake a programmatic play at Super Bowl 50
By Nikki Hawke, Vice President of Marketing, Global, The Exchange Lab The Super Bowl is the most watched television event in the United States with a record 111.5 million TV viewers in 2014, according...
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Drafting a compelling CTA
By Kaylee Nelson via MV Blogs Rejoice! Your ad, website, landing page or piece of content marketing is on the screen in front of a potential customer and now the hard part is done because surely...
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[Infographic] Where does the time go? What people do most online
We live in a world that’s constantly connected to the internet, and that’s no different for your customers and prospects. In fact, most people spend 7 to 8 hours online throughout the day, doing...
View ArticleThe B2B Buying Journey
This is the fictional story of one marketing director’s buying journey and the digital advertising that influences her every step of the way. As a B2B marketer, you can use this narrative to understand...
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